“If a man can write a better book, preach a better sermon or make a better mousetrap than his neighbor, though he builds his house in the woods, the world will make a beaten path to his door.”
Ralph Waldo Emerson
The better mousetrap is the key to human conquest
It is the natural obsolescence plan, the engine of positive change which placates a fundamental human unrest.
Do better. Excellence will be sought out and inevitably found.
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