Showing posts with label language. Show all posts
Showing posts with label language. Show all posts

Monday, August 29, 2011

Curious Marketing Definitions

Marketing Definitions
My friend, Vic Floresca, sent me a list of marketing definitions which made an analogy of the marketing process to that of the adventures of a libidinous cocktail party goer looking to score with the pretty lady guests. I was in marketing and I thought that I could contribute a few definitions of my own. I’m pretty sure that the younger marketing guys could add on a few more culled from the present state of marketing, media, sales, promotions and market research. Vic suggested that it should be introduced into the curriculum as  Marketing 101.

You see a gorgeous girl at a party. You go up to her
and say, "I am very rich. Marry me!"
That's Direct Marketing.

You're at a party with a bunch of friends and see a
gorgeous girl. One of your friends goes up to her and
pointing at you says, "He's very rich. Marry him."
That's Advertising.

You see a gorgeous girl at a party. You go up to her
and get her telephone number. The next day you call
and say, "Hi, I'm very rich. Marry me."
That's Telemarketing.

You're at a party and see a gorgeous girl. You get up
and straighten your tie, you walk up to her and pour
her a drink. You open the door for her, pick up her
bag after she drops it, offer her a ride, and then say,
"By the way, I'm very rich .Will you marry me?"
That's Public Relations.

You're at a party and see a gorgeous girl. She walks
up to you and says, "You are very rich.."
That's Brand Recognition.

You see a gorgeous girl at a party. You go up to her
and say, "I'm rich. Marry me" She gives you a nice hard
slap on your face.
That's Customer Feedback.

You see a gorgeous girl at a party. You go up to her
and say, "I am very rich. Marry me!" And she introduces
you to her husband
That's Demand and supply gap.


You see a gorgeous girl at a party. You go up to her
and before you say, "I am very rich. Marry me!" she
turns her face towards you ------------ she is your
wife !
That's competition eating into your market share

You see a gorgeous girl at a party. You go up to her and say...
I’ll give you this mink coat if you marry me. That’s premium
Promotion.

You see a gorgeous girl at a party. You go up to her and say...
I’m very rich, marry me. She turns her back on you.
That’s a failed product launch.

You see a gorgeous girl at a party. You go up to her and say...
My name is Victor Rockefeller marry me.
That’s called brand extension.

You see a gorgeous girl at a party. You go up to her and say...
I have a brother named Eduardo Rockefeller you will like him.
That’s called variant marketing.

You see a gorgeous girl at a party. You go up to her and say...
You rebuffed me once, well, I’m now rich and handsome,
marry me. That’s a brand restage.

You see a gorgeous girl at a party. You go up to her and say...
May I visit you tomorrow at your house? That’s called Avon
marketing.

You see a gorgeous girl at a party. You go up to her and say...
Would you like to go on a one month cruise with me at the Med?
That’s called a test market.

You see a gorgeous girl at a party. You go up to her and say...
My brother and I would like to have a date with you. Who
would you prefer? That’s product preference testing.

You see a gorgeous girl at a party.
You go up to her and whisper in her ear...she slaps you.
That’s called proposition testing
You see a gorgeous girl at a party. You invite her to your
big birthday bash. That’s called events marketing.

You see a gorgeous girl at a party. You beat a hasty retreat
after recognizing that she is an old flame you ditched.
That’s called a brand pullout.

You see a gorgeous girl at a party. You sidle up to her and
say I’m tall, dark, handsome and richly endowed.
That’s a transgression of the truth in advertising law.

You see a gorgeous girl at a party. You go up to her and say
Marry me and you get a grand house and a good provider.
That’s called a banded pack promotion.

Sunday, August 28, 2011

Statistical Doublespeak



It is a wonder why so many distinguished personalities in history have sceptical views of statistics. Benjamin Disraeli once remarked “...there are three kinds of lies; lies, damned lies and statistics”, the ebullient Winston Churchill chided an assistant that when he asked for statistics they should be favourable to his watch in Parliament, from Mark Twain “Get your facts first, and then you can distort them as much as you please.” -  “Facts are stubborn, but statistics are more pliable.)” And from Evan Esar “Statistics: The only science that enables different experts using the same figures to draw different conclusions”.
It is an unfair view of statistics. The science of statistics is on solid ground as its theories and practices are based on logical frameworks and borrows from numerical arguments. Statistics is the touchstone of progress as it seeks the betterment of things through trials, comparisons, observations. Statistics, whether applied to marketing or scientific endeavours that better the human condition is a vital and noble occupation. Advancements in most of the things that people now enjoy have been, in one way or the other, helped out by the use of statistics. It is a very powerful tool in the pursuit of new knowledge and the improvement of existing wisdom. What gives statistics a bad name is in how it is abused by those who use it to bolster weak arguments, by those who interpret the numbers to suit their purposes, the selective exposition of results, by those who try to make meaningful insignificant figures, the manufacture of numbers to prove a point and in so many other ruses statistics are made pliable and contorted to support untruths.
When you are invited to sit in on a presentation of the results of a research project you should be on the alert to the phraseology being used by the presenter in order to make out what is really being said and to separate what is factual from the speculated, what is deduction from conjecture, a significant find from a tendential outcome. You know that the presenter has trapped himself in a corner when he starts spouting a lot intelligible technical of terms making it appear that these are accepted facts by all in marketing. Anyone who would seem clueless to what is being explained would be made to look like a marketing troglodyte. These verbal cues are more effective when it comes with articulate body language such as squirms, twists, head scratches, looking out of the window and random twitches.
Here are some samples picked up from internet sources and some from my own exaggerations of true incidents during my years in market research.
"In an earlier study done twenty years ago..."
I didn't look up the original reference.


"A definite trend is evident in the sub group..."
The data is practically useless.


"While it has not been possible to provide definite answers to the questions..."
An unsuccessful experiment, but still the design is considered an elegant one by...


"Three of the samples were chosen for detailed study..."
The other results didn't make any sense.


"Typical results are shown..."
This is the prettiest graph.


"These results will be in a subsequent report..."
I might get around to this sometime, if pushed/funded.


"The most reliable results are obtained by xxxxx..."
Xxxxx was my graduate student; his grade depended on this.


"In my experience..."
Once.


"In case after case..."
Twice.


"In a series of cases..."
Thrice.


"It is believed that..."
I think.


"It is generally believed that..."
A couple of other guys think so too.


"Correct within an order of magnitude..."
Wrong.


"According to the statistical analysis..."
Rumor has it.


"A statistically oriented projection of the significance of these findings..."
A wild guess.


"A careful analysis of obtainable data..."
Three pages of notes were obliterated when I knocked over a glass of beer.


"It is clear that much additional work will be required before a complete understanding of this phenomena occurs..."

I don't understand it.


"After additional study by my colleagues..."
They don't understand it either.


"Thanks are due to Mr. Smith for assistance with the experiment and Miss Jones for valuable discussions..."
Harry Smith did the experiment and Mary Jones explained to me what it meant.


"A highly significant area for exploratory study..."
A totally useless topic selected by my committee.


"It is hoped that this study will stimulate further investigation in this field..."
I quit.

“It is slightly below the action standard, about 9 percent, only a single digit differential on target...”
Hey stop moving the goal post!!!

“Wilcoxon test may not be appropriate, now let’s try Kruskal-Wallis, then the Friedman test...”
If you torture the data enough it will begin to confess and yield favourable results.

 “I need 20 more additional readings before I can arrive at any conclusive findings.”
By the time we complete the research they would have completely lost interest or I will be 10,000 miles away from here.

“Let’s do more Varimax rotations on the factors”
I’m dead meat if I don’t get a new factor pattern that would help explain my interpretation.

“Research shows that our competitor has more buyers than us but we have a subgroup whose willingness to buy scores are above threshold.”
A sample taken in the Calamian Group expressed willingness to buy if our product is made available to them.

“The respondents showed a dislike for the test products.”
We should have known better than to test our pork loaf product in Maguindanao.

“Secondary data from industry sources have shown a negligible market potential for our new brand”
Who was the moron who insisted on this expensive market study?

“The Simulated Test market predicted a 25% market share on the first year.”
Yeah, but it assumed that competitors will just stand by and watch.

“Casting research has shown that Rossana Roces has got a big following and would be an effective endorser.”
But we are selling tickets for the World Youth Day.

“A survey conducted in September of 2010 have shown dismal performance ratings for P’noy.”
The sample was taken from 4 towns in Lubao, Pampanga.



Monday, July 04, 2011

Latin, so dead yet so alive.


Latin, so dead yet so alive.

Latin is personified as the mother of all Romance languages which include ostensibly English, French, Spanish, Italian and a few minor western romance languages.
Its usage have long since ceased to be except for religious writings that are in "pure" Latin done by monks in monasteries and also in the Vatican in encyclicals and other church pronouncements. It still thrives in these hermitages and in the Vatican in the conduct of church affairs and legal writs (in Canon Law) but without any new additions and coinages which typify “live” contemporary languages. Latin continues to live on in the western languages, contributing to their vocabularies and other subtler endowments such as grammatical terminology and structure. Latin is a "dead" language but its influence and importance lives on. The study of Latin is a relevant endeavour in most aspects of life and continues to be a wellspring of terminologies in the modern world.
o Latin remains relevant and central to advanced academic fields. Latin may be found in law, medicine, sciences, theology and history and most often helps in providing accurate and definitive words to be expressed with absolute clarity.
o English has borrowed numerous Latin and Latin-based phrases into its vocabulary. The study of Latin benefits one's command of English, even outside the interest of specialized fields where Latin words are most prominent. It is a language that transcends time and has the ability to insinuate itself into any language as it is the founding block for every “romance” language
For those of us who have struggled and suffered much by undergoing the rigours of learning Latin in our early academic lives, the rewards have come by having a better armory of words and having a more précise grasp of the English language than most. Wrestling with the conjugations and the declensions and those daunting Ciceronian speeches memorized and recited seem to have been worth the effort.
Just like French, Latin has found itself into the mainstream of contemporary English and I have listed some of the more commonly used Latin words and phrases which would be helpful in making us be better understood and also be better appreciated for the aesthetic value it endows to our everyday English.

Common Latin Words and Phrases
A
a cappella - in the chapel style, without instruments
a posteriori - from what comes later
a priori - from what comes before
ad absurdum - taken to absurd lengths, to an absurd extreme
ad hoc - to this particular purpose
ad hominem - according to the person
ad infinitum - going on forever
ad majorem Dei gloriam -for the greater glory of God
ad nauseam - to the point of making one sick
addendum - an item to be added
agenda - things to be done
alias - otherwise
alibi - elsewhere
alma mater - nurturing or nourishing mother (refers to the university one has attended)
alter ego - another "I" or another self
alumnus - from the word "alere" meaning to nurture, a graduate of a school or university Feminine form is alumna, plural - alumni.
amicus curiae - friend of the court
Anno Domini (A.D.) - In the year of the Lord
ante - before
ante cibum (a.c.) - before meals
ante meridiem (a.m.) - before noon in the period from midnight to noon.
antebellum - before the war
aqua vitae - water of life (spirits, wine/brandy)
ars gratia artis - art for art's sake
aurora borealis - northern lights
aut vincere aut mori. - Either conquer or die.

B
bona fide -in good faith

C

carpe diem - Seize the day. (literally "pluck” the day)
casus belli - an act used to justify war
causa mortis - cause of death
caveat - Let him/her beware.
caveat emptor. - Let the buyer beware.
caveat lector - Let the reader beware. (Text might not be accurate.)
circa (ca.) - around or approximately, usually used with dates.
citius, altius, fortius – “Faster, higher, stronger” (Olympic motto)
cogito ergo sum. - "I think therefore I am." (René Descartes)
compos mentis - of sound mind
cum - with
cum laude - with praise
curriculum vitae - the course of one's life (resumé)

D

de facto - in fact
de iure - according to law
Deo gratias - Thanks be to God.
deus ex machina - god from the machine (contrived solution usually to a literaryplot)
Dominus vobiscum - The Lord be with you.

E

e pluribus unum - "From many, one." - a national motto (USA)
ecce homo - Behold the man.
emeritus - from merit (often used to refer to a retired professor)
ergo – therefore (used to show a logical conclusion)
errare humanum est - To err is human.
erratum - error
et alii (et al.) - and others (used to abbreviate a list of names)
et cetera (etc.) - and the rest, nowadays also "and others", "and so on", "and more")
ex - out of
ex cathedra - with authority
ex gratia - from kindness or from grace (referring to someone performing an act out of kindness as opposed to being forced to do it)
ex libris -from the books (library) of
ex officio - from the office (when someone holds one position by virtue of holding another, for example, the U.S. vice president is ex officio president of the Senate)
ex post facto - from what is done afterward, of a law with retroactive effect.
exeunt - They leave.
exit He/she leaves.

F

facsimile - Make a similar one. (origin of the word fax)
factotum - an employee, assistant with many diverse functions
factum est - It is done.
fiat - Let it be done.
finis - the end
flagrante delicto - in the act of committing a crime

G

gloria - glory
gloria in excelsis Deo - glory to God in the highest

H

habeas corpus - You must have the body. (You must justify an imprisonment.)
hic et nunc - here and now
honoris causa - for the sake of honor

I

ibidem (ibid.) - in the same place, usually in bibliographic citations.
id est (i.e.) - that is to say, sometimes "in this case," depending on the context
illuminati - enlightened; a name given to several groups, both historical and modern, and both real and fictitious.
imprimatur - Let it be printed.
in absentia - in the absence of
in excelsis - in the highest
in extremis - in extremity
in flagrante delicto - In flaming crime (caught in the act)
infra - below, underneath
in loco - at the place
in loco parentis - in the place of a parent
in medias res - into the middle of things
in memoriam - in memory of
in principio - in the beginning
in situ - in position
in toto - totally,completely
in vacuo - in a vacuum
in vino veritas. - In wine is truth.
in vitro - in glass
inter alia - among other things
intra muros - within the walls, not public
ipso facto - by the fact itself

L

laus Deo - Praise be to God.
literati - men of letters
locus delicti - the scene of the crime
loquitur - He/She speaks.
lux et veritas - light and truth
lux mundi - the light of the world

M

magna cum laude - with great distinction
magnificat - It magnifies.
magnum opus - the greatest piece of work
mea culpa - through my fault
memento mori - Remember that you must die.
memorabilia - memorable things
mens sana in corpore - a healthy mind in a healthy body
millennium (millennia) - a thousand year period
modus operandi (m.o.) - way of operating
modus vivendi - way of living
moratorium - a delay

N

ne plus ultra (also non plus ultra) "nothing more beyond" literally, the best or most extreme example of something.
nihil - nothing
noli me tangere - Touch me not.
nolo contendere - I do not wish to contend. (no contest - a plea that can be entered on behalf of a defendant in a court that states the accused doesn't admit guilt but will accept punishment for a crime.)
non sequitur - it does not follow
nota bene (n.b.) Note it well.

O

O tempora, O mores! - "Oh the times! Oh the morals!" (Marcus Tullius Cicero)
opus Dei - the work of God

P

pari passu - with equal step (moving together, simultaneously)
pater noster - our father
paterfamilias - father of the family
pax - peace
pax vobiscum - Peace be with you.
per annum - yearly
per capita - per head (per person)
per cent - per hundred
per diem - daily
per se - by itself
persona non grata - person not wanted,
post bellum - after the war
post facto - after the fact
post meridiem (pm) - after midday, from noon to midnight
post mortem - after death
post partum - after childbirth
post prandial - after eating.
prima facie - at first sight
pro bono (pro bono publico) - for the good of the public said of a lawyer's work that is not charged for.
pro forma - as a matter of form, formality
pro patria - for one's country
pro rata - for the rate, (in proportion to the value)
pro tempore - for the time being, (temporary)

Q

quid pro quo - this for that (a favor for a favor)
quo vadis - Where are you going?
quod erat demonstrandum (QED) - which was to be demonstrated
quorum – dangers, of which there were not a few; minimum number of members that must be present to make proceedings valid

R

re - concerning
reductio ad absurdum - reduction to the absurd
referendum - something to be referred
requiescat in pace - (RIP) May he/she rest in peace.
res iudicata – a judged thing (Legal concept: once a matter has been finally decided by the courts, it cannot be litigated again.)
rex - king
rigor mortis - the rigidity of death

S

salve - hello
semper fidelis – (Semper Fi) always faithful
sic - thus
sine die - without a day (indefinitely)
status quo - the current state of being
stet - Let it stand. (marginal mark in proofreading to indicate that something previously deleted or marked for deletion should be retained)
sub poena - under penalty of law
sub rosa - under the rose (secretly)
sui generis - of his/her/its own kind
sui juris - of one's own right (capable of legal responsibility)
summa cum laude - with highest praise
supra - above

T

tabula rasa - blank tablet or slate
tempore - in the time of
tempus fugit - Time flees.
terra firma - solid ground
terra incognita - unknown land

V

vade in pace - Go in peace.
vale - farewell
veni, vidi, vici - I came, I saw, I conquered.
verbatim et litteratim - word for word and letter for letter
veritas - truth
versus (vs.) - against
veto - I forbid (a right to unilaterally stop a certain piece of legislation)
via - by way of
vice - in place of
vice versa - with places exchanged (in reverse order)
vox populi - voice of the people


Friday, July 01, 2011

A Touch of French



Commonly used French words & phrases in the English language

Parlez vous francais? With the exception of Choy Arnaldo, who is veritably a Parisian, most of us couldn’t make out what’s written on a menu card in a French restaurant and would always be in danger of mistakenly ordering the maitre’d instead of the chateaubriand.

Quite a few of the guys in Grupo58 would be sixty nine years of age, an interesting set of two digits that’s a trifle embarrassing on the face of it. It could be said that at this age our libido expressions may now be limited to a few half cocked attempts and that there is a need to boost this with verbal promiscuity to make our machismo more palpable to an audience that probably ignores us in the most part. Still we need to do that to make the assertion (mostly to one’s self) that we are still serviceable despite looking like we just stand and wait as the darling buds of May flit by. A bit of risqué thought at age sixty nine...if you can’t hack it just eat it.

What might help to assuage this old age malaise will be to add a little French flavour to our everyday interaction with our friends and associates. A smattering of French words and phrases in our conversation and in our written communications could liven up our relationships with the world around us and about us. More importantly, even it doesn’t really make us sexy it makes us feel sexy...a pose that refreshes. Just a word of caution, a little French erringly used could lead to severe indigestion from ordering a chewy escargot or a stinging slap from a lady who thought she was being proposed to indecently.

The English language is dynamic and one of the factors that make it so is its ability to absorb foreign additions with facility, thus, further making it rich, vibrant and ever interesting. There are a big number of French words and phrases which have been welcomed by the English language and they are used with ease and have contributed to the elegance and a touch of class to the written and spoken word. From a huge number (more than double that of my shortened list) of French words and phrases assimilated into English I chose to shortlist by including only those that are most commonly used (my judgment).

As in most cases, foreign words and phrases must be used sparingly and appropriately lest they give others the impression of quaintness and contrivance.

So, here’s the list. Bonne chance!



A
in the manner of/in the style of […]
literally: on the menu; In restaurants it refers to ordering individual dishes rather than a fixed-price meal.
idiomatic: in the style; In the United States, the phrase is used to describe a dessert with an accompanying scoop of ice cream (example: apple pie à la mode).
regarding/concerning (note that the correct French syntax is à propos de)
slaughterhouse
farewell; literally means "to God," it carries more weight than "au revoir" ("goodbye," literally "Until re-seeing"). It is definitive, implying you will never see the other person again. Depending on the context, misuse of this term can be considered as an insult, as one may wish for the other person's death or say that you do not wish to see the other person ever again while alive. It is used for "au revoir" in south of France[1] and to denote a deprivation from someone or something.
dexterous, skillful, clever, in French: habile, as a "right-handed" person would be using his "right" hand, as opposed to his left one with which he would be "gauche" meaning "clumsy."
"memory aid"; an object or memorandum to assist in remembrance, or a diplomatic paper proposing the major points of discussion
a before-meal drink (in colloquial French, it is shortened as "apéro"). In French, it means either the drink or food (amuse-gueules) taken before a meal. Also, in France, even if one is supposed to eat after an apéritif, it is socially accepted to take your meal at home, therefore one can have an apéritif at a bar (with or without friends), or at a friend's before going back home.
après nous, le déluge
literally: After us, the deluge, a remark attributed to Louis XV of France in reference to the impending end of a functioning French monarchy and predicting the French Revolution. The Royal Air Force No. 617 Squadron, famously known as the "Dambusters," uses this as its motto. The chorus of Regina Spektor's song Après Moi also references this phrase.
a narrow ridge. In French, also fishbone; edge of a polyhedron or graph; bridge of the nose.
a type of cabinet; wardrobe.
a style of decoration and architecture of the late 19th and early 20th centuries. It takes a capital in French (Art nouveau).
a person attached to an embassy; in French it is also the past participle of the verb attacher (= to fasten, to tighten, to be linked)on the contrary.
up-to-date; abreast of current affairs.
"See you later!" In French a contraction of Au plaisir de vous revoir (to the pleasure of seeing you again).
avant-garde (pl. avant-gardes)
applied to cutting-edge or radically innovative movements in art, music and literature; figuratively "on the edge," literally, a military term, meaning "vanguard" (which is a corruption of avant-garde) or "advance guard," in other words, "first to attack" (antonym of arrière-garde).used in Middle English,
avoir de pois = commodities sold by weight, alteration of Old French aveir de peis = goods of weight
B
a classical type of dance
literally "beautiful gesture", a gracious gesture, noble in form but often futile or meaningless in substance
monumental architectural style of the early 20th century made famous by the Académie des Beaux-Arts

a period in European social history that began during the late 19th century and lasted until World War I.
literally "fine letters"; literature regarded for its aesthetic value rather than its didactic or informative content; also, light, stylish writings, usually on literary or intellectual subjects

unimpressed with something because of overfamiliarity, jaded.

literally "good appetite"; enjoy your meal
well-chosen word(s), particularly a witty remark
one who enjoys the good life, an epicurean
literally "good journey"; have a good trip!
"good day," a standard greeting in the morning or afternoon
"good luck" (as in, 'I wish you good luck')
member of the bourgeoisie. The word used to refer to shopkeepers living in towns in the Middle Ages. Now the term is derogatory, and it applies to a person whose beliefs, attitudes, and practices are conventionally middle-class.
small ornamental objects, less valuable than antiques; a collection of old furniture, china, plates and curiosities. Cf. de bric et de broc, corresponding to our "by hook or by crook," and brack, refuse.
a sweet yeast bun, kind of a crossover between a popover and a light muffin; French also use the term as slang for 'potbelly', because of the overhang effect.
bureau (pl. bureaux)
office. Also means "desk" in French.
C
a coffee shop (also used in French for "coffee").
coffee with milk; or a light-brown color. In medicine, it is also used to describe a birthmark that is of a light-brown color (café au lait spot).
a collection of items of the same type stored in a hidden or inaccessible place (such as in an oubliette)
(1) unfounded rumor or anecdote. (2) a leading airfoil attached to an aircraft forward of the main wing. ('canard' means 'duck' in French)
unlimited authority; literally "white card" (i.e. blank check).
c'est bon
"That's good."
c'est la guerre!
"That's War!"; or "Such is war!" Often used with the meaning that "this means war," but it can be sometimes used as an expression to say that war (or life in general) is harsh but that one must accept it.
c'est la vie!  
"That's life!"; or "Such is life!" or "It is what it is!" It is sometimes used as an expression to say that life is harsh but that one must accept it.
c'est magnifique!
"That's great!"; literally it's magnificent.
a long chair for reclining; (also rendered chaise lounge or chase lounge by folk etymology).
chanteuse
a female singer
a diplomat left in charge of day to day business at a diplomatic mission. Within the United States Department of State a chargé is any officer left in charge of the mission in the absence of the titular chief of mission.
a person who is a fraud, a fake, a hoaxer, a deceiver, a con artist.
driver
a masterpiece
"look for the woman," in the sense that, when a man behaves out of character or in an otherwise apparently inexplicable manner, the reason may be found in his trying to cover up an illicit affair with a woman, or to impress or gain favour with a woman. First used by Alexandre Dumas (père) in the third chapter of his novel Les Mohicans de Paris (1854).
at the house of: often used in the names of restaurants and the like; Chez Marie = "Marie's"
stylish
a hairstyle worn in a roll at the nape of the neck
realism in documentary filmmaking
lit. negative; trite through overuse; a stereotype
a small exclusive group of friends; always used in a pejorative way in French.
"like this, like that"; so-so, neither good nor bad. In French, usu. couci-couça.
lit. communicated; an official communication.
a receptionist at a hotel or residence. As they have a reputation for gossiping, concierge is also a mild insult if you call anyone who is not a receptionist that (meaning you're a shameless gossiper).
coquette
a flirtatious girl; a tease
a policy of containment directed against a hostile entity or ideology; a chain of buffer states; lit. "quarantine line"
a funeral procession; in French has a broader meaning and refers to all kinds of processions.
the final blow that results in victory (literally "blow of mercy"), historically used in the context of the battlefield to refer to the killing of badly wounded enemy soldiers, now more often used in a figurative context (e.g., business). Frequently pronounced without the final "s" sound by English speakers who believe that any such sound at the end of a French word is supposed to be silent.[citation needed] In French this would sound like coup de gras, or "blow of fat."
fashion (usually refers to high fashion)
couturier
a fashion designer (usually refers to high fashion, rather than everyday clothes design)
a nativity display; more commonly (in the United Kingdom), a place where children are left by their parents for short periods in the supervision of childminders; both meanings still exist in French
a dessert consisting primarily of custard and toasted sugar, that is, caramel; literally "burnt cream"
best of the best, "cream of the cream," used to describe highly skilled people or objects. A synonymous expression in French is « fin du fin ».
a thin sweet or savoury pancake eaten as a light meal or dessert
a critical analysis or evaluation of a work, or the art of criticizing.
a crescent-shaped bread made of flaky pastry
a dead-end (residential) street; literally "Ass (bottom) of the bag." Even though "cul" is vulgar in French, this expression in itself is not. See also amuse-gueule.
D

an event or enterprise that ends suddenly and disastrously, often with humiliating consequences.  
de rigueur
required or expected, especially in fashion or etiquette
de trop
excessive, "too much"
of inferior social status
a woman's garment with a low-cut neckline that exposes cleavage, or a situation in which a woman's chest or cleavage is exposed; décolletage is dealt with below.
the layout and furnishing of a room
a deposit (as in geology or banking), a storehouse, or a transportation hub (bus depot)
"already seen": an impression or illusion of having seen or experienced something before.
the end result
derrière
rear; buttocks; literally "behind"
déshabillé
partially clad or scantily dressed; also a special type of garment.
easing of diplomatic tension
dossier
a file containing detailed information about a person; it has a much wider meaning in modern French, as any type of file, or even a computer directory
the senior member of a group; the feminine is doyenne
a form of competitive horse training, in French has the broader meaning of taming any kind of animal
du jour
said of something fashionable or hip for a day and quickly forgotten; today's choice on the menu, as soup du jour, literally "of the day"
E


a type of perfume, originating in Cologne, Germany. Its Italian creator used a French name to commercialize it, Cologne at that time being under the control of France.
literally "grooming water." It usually refers to a aromatic product that is less expensive than a perfume because it has less of the aromatic compounds and is more for an everyday use. Can not be shortened as eau, which means something else altogether in French (water).
a cream and chocolate icing pastry
Great brilliance, as of performance or achievement. Conspicuous success. Great acclamation or applause
a distinctive flair or style
court hearing of the entire group of judges instead of a subset panel
"[be] on [your] guard," used in fencing, and sometimes mistranscribed as "on guard."
on the way
(je suis) enchanté(e)
"(I am) enchanted (to meet you)": a formal greeting on receiving an introduction. Often shortened to simply "enchanté."
a disruptively unconventional person, a "terrible child."
boredom.
entente
diplomatic agreement or cooperation. L'Entente cordiale (the Cordial Entente) refers to the good diplomatic relationship between France and United Kingdom before the first World War.
confidentially; literally "between us"
literally "entrance"; the first course of a meal (UK English); used to denote the main dish or course of a meal (US English).
a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks
snail
writing desk; spelled "écritoire" in current French
"spirit of the body [group]": a feeling of solidarity among members of a group; morale. Often used in connection with a military force.
a musical composition designed to provide practice in a particular technical skill in the performance of an instrument. French for "study."
small ornamental case for needles or cosmetics
extraordinaire
extraordinary, usually as a following adjective, as "musician extraordinaire"
 F
the front view of an edifice (from the Italian facciata, or face); a fake persona, as in "putting on a façade" (the ç is pronounced like an s)
lit. accomplished fact; something that has already happened and is thus unlikely to be reversed, a done deal. In French used only in the expression "placer/mettre quelqu'un devant le fait accompli" meaning to present somebody with a fait accompli.
false, ersatz, fake.
"false step": violation of accepted, although unwritten, social rules
"deadly woman": an attractive woman who seduces and takes advantage of men for her personal goals, after which she discards or abandons them. It extends to describe an attractive woman with whom a relationship is likely to result, or has already resulted, in pain and sorrow.
fiancé/e
betrothed; lit. a man/woman engaged to be married.
a cooking procedure in which alcohol (ethanol) is added to a hot pan to create a burst of flames, meaning "flamed" in French. Also used colloquially in reference to something on fire or burned.
flambeau
a lit torch
a stylized-flower heraldic device; the golden fleur-de-lis on an azure background were the arms of the French Kingdom (often spelled with the old French style as "fleur-de-lys")
fatty liver; usually the liver of overfed goose, hence: pâté de foie gras, pâté made from goose liver. However, "foie gras" generally stands for "pâté de foie gras" as it is the most common way to use it.
an overpowering and unforeseeable event, especially when talking about weather (often appears in insurance contracts)
 G

gaffe
blunder
garçon
literally "boy" or "male servant"; sometimes used by English speakers to summon the attention of a male waiter (has a playful connotation in English but is condescending and possibly offensive in French)
gauche
tactless, does not mean "left-handed" (which translates in French as "gaucher"), but does mean "left"
a type or class, such as "the thriller genre"
a specialized soldier, first established for the throwing of grenades and later as elite troops
  H

habitué
one who regularly frequents a place
"high sewing": Paris-based custom-fitted clothing; trend-setting fashion
upscale gastronomy; literally "high cooking."
"outside the [main] work": appetizer
I
Ingénue
an innocent young man/woman, used particularly in reference to a theatrical stock character who is entirely virginal and wholesome. L'Ingénu is a famous novella written by Voltaire.
J
je t'aime
I love you. Implies "I like you" too. The French word "aimer" implies all the different kinds of love (love = like). To differentiate the two, one would say simply "je t'aime" to one's love whereas one would say "je t'aime bien" (lit. I love you well) to a friend.
"joy of life/living"
L
"let do"; often used within the context of economic policy or political philosophy, meaning leaving alone, or non-interference. The phrase is the shortcut of Laissez faire, laissez passer, a doctrine first supported by the Physiocrats in the 18th century. The motto was invented by Vincent de Gournay, and it became popular among supporters of free-trade and economic liberalism. It is also used to describe a parental style in developmental psychology, where the parent(s) does not apply rules or guiding.
a type of fabric woven or knit with metallic yarns
a set of clothing and accessories for a new baby
liaison
a close relationship or connection; an affair. The French meaning is broader; "liaison" also means bond such as in "une liaison chimique" (a chemical bond)
M

coarse lace work made with knotted cords
mademoiselle
young unmarried lady, miss; literally "my noble young lady"
motion sickness, literally "seasickness"
a general sense of depression or unease
supplies and equipment, particularly in a military context (French meaning is broader and corresponds more to "hardware")
a mixture
a confused fight; a struggling crowd
"household for three": a sexual arrangement between three people
"shit"
social environment; setting (has also the meaning of "middle" in French.)
Mon ami
my friend (male) or 'mon amie': my friend (female)
Mon Dieu!
my God!
monsieur (pl. messieurs)
a man, a gentleman. Also used as a title, equivalent to Mr. or Sir.
editing
a recurrent thematic element
a whipped dessert or a hairstyling foam; in French, means any type of foam
N
"born": a man’s/woman’s birth name (maiden name for a woman), e.g., "Martha Washington, née Custis."
"nobility obliges"; those granted a higher station in life have a duty to extend (possibly token) favours/courtesies to those in lower stations
pseudonym to disguise the identity of a leader of a militant group, literally "war name," used in France for "pseudonym"
author's pseudonym, literally "pen name." Originally an English phrase, now also used in France
newly rich, used in English to refer particularly to those living a garish lifestyle with their newfound wealth; see also arriviste and parvenu.
new cuisine
O
a work of art, commonly a painting or sculpture
"work," in the sense of an artist's work; by extension, an artist's entire body of work
omelette
P

verve; flamboyance
lit. chewed paper; a craft medium using paper and paste
by air mail. The meaning is broader in French, it means by plane in general.
"by excellence": quintessential
a social upstart.
a close relationship between two people; in ballet, a duet.
a derivative work; an imitation
a dialect; jargon
père
lit. father, used after a man's surname to distinguish a father from a son, as in "George Bush père."
"foot-on-the-ground" or "foothold"; a place to stay, generally applied to the city house as opposed to the country estate of the wealthy
literally "pinch nose," a type of spectacles without temple arms.
an architectural term referring to a kind of porch or porticolike structure.
"poser": a person who pretends to be something he is not; an affected or insincere person: a wannabe
"ready to wear" (clothing off the shelf), in contrast to haute couture
a man/woman who receives support from an influential mentor.
a polemicist

R
a storyteller
"reason for being": justification or purpose of existence
to be in someone's "good graces"; to be in synch with someone; "I've developed a rapport with my co-workers"; French for: relationship
scouting; like connoisseur. Modern French uses an "a," never a "o" (as in reconnoissance).
meaning rebirth, a cultural movement in the 14-17th centuries
reporting; journalism
répondez s'il vous plaît. (RSVP)
Please reply. Though francophones may use more usually "prière de répondre," it is common enough. (Note: RSLP ["Répondre s'il lui plaît"] is used on old-fashioned invitations written in the 3rd person, usually in "Script" typography — at least in Belgium.)
reservoir
An artificial lake
a restaurant owner
A quick retort in speech or action, or in fencing, a quick thrust after parrying a lunge
roué
an openly debauched, lecherous older man

S
subversive destruction, from the practice of workers fearful of industrialization destroying machines by tossing their sabots ("wooden shoes") into machinery
one who commits sabotage
without
lit. jumped; quickly fry in a small amount of oil.
those who can should save themselves. Used as a pragmatic response to an accident. Equivalent to the English "every man for himself."
"knowing": a wise or learned person; in English, one exceptionally gifted in a narrow skill.
savoir-faire
literally "know how to do"; to respond appropriately to any situation.
the image of a person, an object or scene consisting of the outline and a featureless interior, with the silhouetted object usually being black
an assumed name, a nickname (often used in a pejorative way in French)
an evening party
a very small amount (In French, can also mean suspicion)
"soup of the day," meaning the particular kind of soup offered that day.

T
tableau
chalkboard. The meaning is broader in French: all types of board (chalkboard, whiteboard, notice board…). Refers also to a painting (see tableau vivant, below) or a table (chart).
"head to head"; an intimate get-together or private conversation between two people.
toilette
the process of dressing or grooming. Also refers in French, when plural ("les toilettes"), to the toilet room.
acknowledgment of an effective counterpoint; literally "touched" or "hit!" Comes from the fencing vocabulary.
"feat of strength": a masterly or brilliant stroke, creation, effect, or accomplishment.
lit. everything (else) following; "at once," "immediately" (according to the Oxford English Dictionary).
très
very (often ironic in English)
very beautiful
très bonne
very good (feminine form). When used to describe a woman's physical attributes, it's vulgar in French.

V
salad dressing of oil and vinegar; diminutive of vinaigre (vinegar)
"face to face [with]": in comparison with or in relation to; opposed to. From "vis" (conjugated form of "voir," to see). In French, it's also a real estate vocabulary word meaning that your windows and your neighbours' are within sighting distance (more precisely, that you can see inside of their home).
"[long] live the difference"; originally referring to the difference between the sexes, the phrase may be used to celebrate the difference between any two groups of people (or simply the general diversity of individuals)
literally "see there"; in French it can mean simply "there it is"; in English it is generally restricted to a triumphant revelation.
lit. someone who sees; a peeping tom.